How to optimize banner (text/display) campaigns with logical flowchart

20Jul ad operations, adops, optimization, strategy, web analytics No comments

With the launch of OS Lion I started to transfer some files to my external and came across a flow chart on ‘how to optimize banner campaigns‘. I must admit I originally wrote this document 3 years ago at Lat49.com when writing specs to implement logical rules for their proprietary ad server engine. Lat49 is …

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Web Analytics Site Optimization Strategy – Webtrends.com

7Dec strategy, web analytics No comments

Founded in 1993, Web Trends is a powerful enterprise analytics solution. They offer multiple products to analyze user behavior and interaction with websites and e-commerce functions. Their products dramatically improve web results for many of today’s largest companies and innovative marketers. With over 15 years experience, they are considered a top tier analytics solution essential …

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