How to optimize banner (text/display) campaigns with logical flowchart
With the launch of OS Lion I started to transfer some files to my external and came across a flow chart on ‘how to optimize banner campaigns‘. I must admit I originally wrote this document 3 years ago at Lat49.com when writing specs to implement logical rules for their proprietary ad server engine. Lat49 is …
Voxilate : Viral Marketing for Nerds and Data Junkies Presentation
Interesting deck from Voxilate (aka heytell) that covers the perfect formula for an explosive and successful application launch. Worth checking out if you are into numbers and a curious cat on some base formulas to calculate viral potentials Viral marketing by the numbers
Web Analytics Site Optimization Strategy – Webtrends.com
Founded in 1993, Web Trends is a powerful enterprise analytics solution. They offer multiple products to analyze user behavior and interaction with websites and e-commerce functions. Their products dramatically improve web results for many of today’s largest companies and innovative marketers. With over 15 years experience, they are considered a top tier analytics solution essential …
